ABOUT US
A studio built for the next decade of fashion imagery. Humans decide, AI executes.
A studio built for the next decade of fashion imagery.
Design Beyond was born in 2023 from the meeting of two instincts: Tristan's vision of where fashion was going, and Gianluca's ability to turn emerging AI technology into a real creative process. It began inside Tristan's fashion brand, Joyce & Girls, as an experiment: could generative AI improve visual production without compromising quality, identity, or product consistency?
At the time, AI could create beautiful images — but it couldn't hold a campaign together. Gianluca built the workflows that were missing: systems that keep the same product, the same model, the same visual world consistent across an entire shoot. What started as an experiment became a method, then an agency, then a software studio. From Zürich to Dubai, Palermo, and beyond, one principle guides every output: the product still looks like your product.
Founders
Industrial and entrepreneurial experience across major companies, and director of the fashion brand Joyce & Girls — where the studio's first experiment began in 2023. Tristan has spent his career at the intersection of new technologies, marketing and industrial processes, leading the adoption of emerging tools to improve products, workflows and business models. At Design Beyond he drives the commercial vision, partnerships and strategic direction, with innovation programmes across Europe and the Middle East, including AI work with Google.
An international background in art, fashion and generative imagery. Gianluca has developed projects with LVMH and the Fashion Institute of Technology in New York; his work has been published in Vogue, Elle and Marie Claire. He teaches AI imagery in master's programmes at Il Sole 24 Ore and at Italian institutions in fashion and communication. At Design Beyond he leads creative direction and the visual systems behind the studio — making sure every image feels editorial, consistent, and unmistakably on-brand.
- Founded
- 2023
- Offices
- UAE · Switzerland · Italy